Americans travelers are increasingly ready to leave the pandemic behind and get back on the road, according to new research.
MMGY Travel Intelligence recently released the data from the 2021 “Summer Edition” of its Portrait of American Travelers survey. That new data revealed that a significantly increased number of Americans intend to take a vacation in the next six months.
The last Portrait of American Travelers survey occured in February of this year. At that time, the data revealed that 62 percent of U.S. adults are planning on traveling in the next six months. The latest Portrait of American Travelers survey has revealed that that number has climbed to a whopping 72 percent—nearly three quarters of all American adults.
This change can be attributed in large part to an increased willingness to travel among Boomers. In February, just 54 expressed intent to travel in the near future, but that number has since increased to 70. Gen Z travelers, meanwhile, had previously shown a high willingness to travel, and that has not changed.
While this is reassuring news for the long-suffering traveling industry, it’s not particularly surprising.
The expectation has long been that, once vaccines became available and COVID-19 cases began decreasing, there would be a surge of “revenge travel” as people look to spend excess money and make up for lost time with extravagant getaways.
“Due to spending the vast majority of their time being confined to their homes in the past year, the urge to travel would have built up,” Ralph Hollister, a Travel and Tourism Analyst at GlobalData, told Travel Pulse recently.
“This urge, combined with a significant increase in savings, could mean that many of these travelers will have developed a ‘treat yourself’ mentality, to combat the impact of the pandemic which has increased boredom and frustration for many. This mentality could be present as these consumers start planning their next holiday, which could result in them spending more on room upgrades, business class flights and higher quality rental vehicles.”
Americans’ increasing willingness to travel conveniently coincides with rapidly decreasing international travel restrictions. This week, the U.S. State Department moved dozens of countries and territories from its Level 4 “Do Not Travel” category to its Level 3 “Reconsider Travel” category. The department also moved an additional 27 countries all the way down to Levels 2 and 1, which means travelers are encouraged to exercise increased caution or exercise normal precautions respectively.
Suffice it to say that, as Americans warm up to travel, and more and more borders open up, all signs point to an imminent travel boom.